This 13-hour livestream was a celebration of two years of community and creativity.
Building on the success of previous events, I used this anniversary to launch my most ambitious project yet: a multi-year merchandise strategy that would transform viewer loyalty into a tangible, collectible experience.
Marketed as my "Platinum Year," this event was a celebration of my channel's growth and the incredible community that made it possible.
Merchandise Manager
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Brand Strategy
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Experiential Designer
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Event Designer
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Creative Director
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Live Event Producer
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Multi-Media Integration
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Project Manager
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Merchandise Manager 🟆 Brand Strategy 🟆 Experiential Designer 🟆 Event Designer 🟆 Creative Director 🟆 Live Event Producer 🟆 Multi-Media Integration 🟆 Project Manager 🟆
With custom overlays, graphics, and panels!
Introducing a multi-year, multi-tier marketing strat.
Video games often have skill ranks.
So that’s exactly what I did with my stream anniversaries.
Year 1
Gold
Year 2
Platinum
Year 3
Diamond
And everyone loved it (:
