The Great Social Media
Treasure Hunt
Digital Marketing • Concept Design • Creative Direction • Storytelling • Brand Strategy • Content Creation • Thematic Design
To amplify engagement and drive traffic across my digital ecosystem for a major underwater-themed livestream event, I conceptualized and executed a highly interactive online treasure hunt. This multi-platform campaign transformed audience engagement into an immersive, gamified experience, perfectly blending my strategic marketing goals with creative storytelling.
The hunt began with a single, cryptic clue appearing live on my stream, challenging viewers to "solve riddles and collect letters to uncover a secret password."
Each subsequent clue was strategically hidden across a different social media platform – from my TikTok (hidden in comments) and Twitter (embedded in images) to Instagram (#tucked #within #the #hashtags) and YouTube, Patreon, and more! This guided participants to explore every corner of my online presence.
This approach not only created immense excitement and a sense of shared adventure within my community but also served as a highly effective cross-promotional tool, significantly increasing traffic and engagement across all my social channels.