Helpful Honda
Digital Media Activation &
Strategic Campaign Delivery

Digital Media Activation Planner • Campaign Optimizer • Cross-Functional Collaborator • Data Analyst • Budget Developer

My focus was on the strategic activation and optimization of media plans, ensuring initiates be reached by millions and effectively driving tangible results for branding, prospective customers, and active buyers.

I successfully navigated a volatile market during the global pandemic and maintained campaign efficiency to ensure brand messaging remained relevant, which directly supported year-over-year growth in a challenging landscape.

I was integral to bringing Honda's iconic and beloved campaigns, such as "Helpful Honda" and "Random Acts of Helpfulness," to life in the digital realm.

I managed the full lifecycle of complex digital marketing campaigns using data analysis to optimize media buys and budgets for maximum ROI.

I also acted as the crucial link between creative and client teams, adapting strategies to ensure brand messaging remained relevant in a constantly changing market.