HelloFresh Influencer Marketing & Community Activation

I conceptualized and executed a high-impact campaign that transcended standard influencer promotions. Instead of simply pushing affiliate codes, I transformed the conversion funnel into a gamified, community-driven event and produced unconventional live content like a live cooking stream.

I also led a large-scale guerrilla marketing effort by personally distributing 6,000 flyers to target a hyper-local audience. This multi-pronged and innovative approach paid off, significantly exceeding all sign-up targets and achieving near-maximum commission potential.