Corona Hard Seltzer
Eco-Conscious Brand Campaign
& Strategic Planning
Campaign Pitch Manager • Market Researcher • Strategic Planner • Budget Developer
What’s better than a Corona on the beach?
A Corona on a
clean beach.
I spearheaded the development of an award-winning, innovative, and environmentally-focused marketing campaign for Corona Hard Seltzer.
This strategic pitch successfully positioned the brand not just as a beverage, but as a lifestyle choice aligned with sustainability values, forging a deeper, more meaningful connection with the target demographic
Corona Hard Seltzer
Be Better.
Better for yourself. Better for the environment. Better for the world.