Barbie Girl
Birthday Trailer

My marketing strategy focused on tapping into the movie's existing hype and translating it directly to my stream. The most impactful asset was a custom-edited trailer, for which I re-edited the official Barbie movie trailer to instead promote my live event. This was a highly effective and clever way to build hype and leverage a major cultural moment, showcasing my ability to think outside the box and create high-quality promotional content.